The most successful way to find a job is by networking. This has been true for a very long time, and yet so many people still focus on advertised jobs on the internet. There is nothing wrong with looking for advertised jobs, but a successful job search will include all methods to find a job, and that includes networking. Networking used to be all about hand-shaking and meetings, but now social media plays a very big role in networking, job search and gathering labour market information.

Social Media Strategies

  • Follow/connect with employers where you’d like to work
  • Locate people you may know (or your friends know) to get information and referrals
  • Research the company before you call them or for a job interview
  • Mention your own job search on social media; update your resume; let people know you are looking
  • Ask (former) colleagues to recommend you on your LinkedIn account
  • Follow industry experts and learn what’s happening in your field
  • Make sure your own profile/brand on these sites are professional; employers and recruiters are looking at you, too
  • Follow industry groups and associations to learn more about a career in which you are interested
  • Participate in online group discussions and get to know people online; ask people in your industry/occupation if they will do an information interview with you

How to Use Social Media




RSS Feeds

Blogs, Listservs and Newsgroups

  • Blogs, Listservs (e-mail groups) and Newsgroups (online discussion groups) can all be very useful to network, find jobs, learn about an industry or occupation, and to keep on top of labour market information. To learn more, click here.

Learn more about social media

How to clean up your social media presence

Website Apps